ONE HUNDRED THANKS.
BMW THANKS EVERYONE FOR JOINING IN THE CELEBRATIONS.
The BMW FESTIVAL and BMW FESTIVAL NIGHT were the occasion for the BMW Group to commemorate 100 years of sheer driving pleasure – one hundred good reasons to invite visitors from around the world to celebrate past successes and to venture a look into the future of mobility. This public occasion highlighting the achievements in the company’s history focused above all on the passion and commitment of the people behind the BMW success story, namely the employees, customers, fans and partners.
On a beautiful sunny day, the BMW Festival programme included fascinating tours of the 100 Masterpieces exhibition in the BMW Museum plus a variety of activities inside and outside BMW Welt. From the BMW Isetta to the BMW Z8: the Park Harp open area in the Olympic Park was the venue for the international BMW clubs to display around 1,000 classic vehicles. The gathering was on an epic scale, an expression of fervour for BMW history.
BMW Welt reported an absolute record number of visitors with no fewer than 33,000 coming through the doors. Fans of motor racing were invited to not only admire competitive models from the history of the sport but also to put their skills to the test in virtual wheel-to-wheel action on the BMW M4 DTM simulator. Crowd puller number 1: the BMW VISION NEXT 100 car in the Double Cone of BMW Welt.
The day culminated in the BMW Night Festival inside the Olympic Stadium when the next 100 years were heralded in with a musical journey through the various epochs of the manufacturer’s development. Stars and cars appeared on one of the largest stages in Europe in a show presented by legendary host Thomas Gottschalk. The brilliant performances by star names from Germany and further afield got the Olympic Stadium crowd into the right celebratory mood. Against the backdrop of a uniquely choreographed fireworks display, Sunrise Avenue frontman Samu Haber and singer-songwriter Niila brought the show to a rousing conclusion with their song – A Hundred Years – specially composed for the BMW Centenary Show. An emotional evening that pointed the way forward to continuing success.
We at BMW wish to thank all of our employees, customers, fans and partners who made this memorable day possible.